Verizon - 75
T-Mobile - 70
Sprint - 67
AT&T - 66
*Differences of less than three points are not meaningful.
As you can see, Verizon provides the best overall service, and AT&T provides the worst (with Sprint close behind). Not only did Verizon provide the best cellular service, but they also scored the highest in customer support. Likewise, AT&T scored the lowest in cellular service and customer support (again, with Sprint close behind).
Consumer Reports endorsed Verizon as the "Best service for most people". They have the best coverage on average, but did have the negative as having slightly higher priced plans.
CR also endorsed T-Mobile as "A good value for many people". This was due to having some of the least expensive plans, but still providing a high level of customer service.
Having used all but T-Mobile in the past, I experienced essentially the same level of horrid customer support from each one. (However, I have noticed that the standards seem to be improving all around.) The differences that mattered most for me were coverage and price. Depending on where I lived I was swayed from one to the other, mostly based on coverage. Cause let me tell you, when you don't have service, it sucks; no matter how cheap your plan is or what phone you have.
In conclusion, Verizon is a safe bet for giving you what you need...usually. AT&T and Sprint...not so much. The main thing to look for is to make sure you have enough coverage for where you work/live/spend most of your time. If coverage is all the same, find a phone you like and plan that fits your budget, and go with it!
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